Everybody loves to up-date their surroundings. We do it with our homes – we paint the walls, rearrange furniture, plant fresh flowers in our yards. The art department at Adoption World Publishing began by freshening the looks of their established products.
First to get a new look was the Positive Adoption Language flyer. Originally it was designed as a published piece to be used as a tool for productive discussions. In 2009 it was converted to a free download from the company’s website. To date, more than 350 downloads have been requested.
The One and Only Me life book kit has been a cornerstone of the Adoption World offerings since 1995. In 2009 the cover and title page received a fresh look. Graphic Artist Susan Readnour created new cover and title page incorporating the original book characters. The colorful illustration is perfect for the intended audience – children age 5-10. Late in 2010, the sticker packet that accompanies the book was revamped. Working with several of the original images, Readnour developed sticker sheets that will assist the child with the journey through the lifebook.
Like the Adoption World Publishing website which uses the images of photographed children, the front cover of My Adoption Workbook now is covered with photos of children. With diversity in mind, the new look helps to draw the child into the material of the book-all of which remains unchanged.
The most recent redesigned product is the Adoption Day button. It is included in the children’s version of the Foster- to-Adopt booklet series and marks the adoption milestone. The Adoption Day button can also be purchased individually and used for Adoption Day events.